We clearly define the objectives and goals you want to achieve through your social media efforts. These goals could include increasing brand awareness, driving website traffic, generating leads, fostering customer engagement, or improving customer support.
We then identify and understand your target audience. We develop you buyer personas to gain insights into their demographics, interests, behaviours, and preferences. This information will help you to tailor your content and messaging to resonate with your audience.
We can then determine which social media platforms are most relevant to your target audience and align with your goals. This one can sometimes be a surprise!
We then create a plan for the type of content you will produce and share on social media. This can include a mix of text, images, videos, infographics, polls, and other engaging formats. This then leads to the development of a content calendar to schedule your posts and ensure a consistent presence on social media. During a strategy call we can set you up with a content plan for up to a year! 🧠
This outlines strategies for engaging with your audience and fostering a sense of community. This involves responding to comments, messages, and mentions, as well as actively participating in relevant conversations and discussions.
To finish we establish key performance indicators (KPIs) to measure the success of your social media efforts. Common metrics include reach, engagement (likes, comments, shares), click-through rates, conversion rates, and follower growth.
