Social media management can help businesses build a strong online presence, improve customer relationships and ultimately drive growth and success.
Social media management and utilising social media for your business provides several important benefits to brands that invest in it, including:
Increased brand awareness. Management allows businesses to connect with a wider audience and reach potential customers who may not have otherwise known their brand.
Improved customer engagement. Social media platforms provide businesses with a direct line of communication with consumers, allowing them to engage in a way no other marketing material can.
Enhanced reputation of a brand can be built with management, enabling businesses to respond quickly and effectively to feedback online.
Greater customer insights. Social media analytics tools provide valuable data on customer behaviour and preferences, helping businesses make informed decisions about their marketing strategies.
Social media is an extremely cost-effective tool for businesses to reach a vast and varied audience, particularly when compared to traditional advertising methods.
The process of social media management is dependent on the needs of each individual client and the results they are looking to gain from their platforms. With that being said, the core elements of this service include:
Before even starting to create anything for a client, we make it our mission to learn everything we need to know about you, your brand, your industry and most importantly, your ideal client. This research stage is an integral part of the service we offer as it is the building block for how we work together and how we ensure your social media goals will be achieved.
Creating a content strategy is how we marry up your research with creating and posting successful, effective content. This section of the service happens every few months, in line with new additions to your brand and of course social media developments (known as ‘trends’ in the online world!). It is at this stage we assess what needs to be posted, what is working for you and what we need to pivot on. This stage of the management process also alleviates the overwhelm and stress of creating content for ourselves and most importantly, our clients.
Depending on how involved our clients choose for us to be, we create content, from simply editing what is sent to us, to capturing and creating graphics in line with your brand.
One of the biggest parts of this service includes posting or scheduling ALL our client’s content on days and at times that work best for you and your consumers. Consistency is the key to a successful social media platform, so ensuring content gets posted is usually where clients see the biggest difference in their results from this service!
The saying goes, ‘how can you expect your customers or potential customers to engage with you, if you don’t engage with them?’. It is our job to ensure we are being active daily on your platforms, interacting with your prospective clients and existing customers to build a strong network and trust for your brand within the industry. This is how you authentically grow.
In order to determine what your ideal clients are responding well to and what needs to be changed, it is our job to measure the performance of your content and reassess how we are using the platforms for your brand.
As a guideline for what we offer, our main social media management packages are created in alignment with the overall goals of our clients.
